VIA RAIL AND THE ART OF PUBLIC RELATIONS…

March 31, 2017


VIA RAIL AND THE ART OF PUBLIC RELATIONS… 
By Bernard Bujold- 
The worse for a company is to announce a very exciting project which is supposed to help build the brand. Then, immediately at the start, the project become a failure because of his too much popularity… 
This is the situation at Via Rail with his Canada 150th Anniversary project! 
Their mistake was not to set a limit on the number of special passes offered to the public and to decide, after the public announcement, to apply one of 4,000 passes for all of Canada because too many young people wanted to benefit of the first promotional offer. With nearly 6 million Canadians aged between 12 and 25, it would have become a financial catastrophe for Via Rail if the unlimited number had been maintained. 
But for the public, the new “limited offer” became a simple lottery rather than an attractive promotion … 
This is a very serious public relations mistake because many people have used Twitter to break down their frustration using #ViaFail and, worse, they now hate the railroad! 
SEE STORY CTV

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SPRING SEARCH 2017

March 25, 2017


SPRING SEARCH 2017-
By Bernard Bujold –
“If spring does not come to us, we have to go in the spring…” 
You have to know how to recognize when it is impossible to win against nature and adapt accordingly… 
Long live Florida! 
SEE ALBUM PHOTOS


NORMAND GRENIER (1945-2017)

March 21, 2017


NORMAND GRENIER (1945-2017) 
By Bernard Bujold- 
The creator of the newsletter LE GRENIER AUX NOUVELLES died… 
Normand Grenier had been operated on for brain cancer in March 2016 but he had said repeatedly on his Facebook page that he was confident of overcoming the disease. 
Normand loved life and especially people! 
His project LE GRENIER AUX NOUVELLES was very innovative in 1992, and if it was only a simple 8 1/2 by 14 fax sheet sent once a week with news about the Montreal advertising community, the concept quickly became a success and an authority in the communications community. 
He sold his business in 2013. 
Rest in peace Normand… 
See Facebook page Normand R. Grenier 
View obituary


WELCOME TO SPRING 2017

March 20, 2017


WELCOME TO SPRING 2017
 By Bernard Bujold – 
“If spring does not come to us, we have to go to the spring …” 
Good Spring 2017 to all! 
www.LeStudio1.com


After the STORM of the spring 2017

March 17, 2017


HAVE A NICE WEEKEND… after the storm! (Friday,March 17, 2017)…
www.lestudio1.com


SNOW STORM OF SPRING 2017

March 15, 2017


SNOW STORM OF SPRING 2017-
GOOD MORNING on this Wednesday, March 15, 2017… 
We are at 5 days from spring! (Monday 20 March)!
www.LeStudio1.com


TIM HORTONS IS IN TURMOIL…

March 15, 2017


TIM HORTONS IS IN TURMOIL… 
By Bernard Bujold –
The story of Tim Hortons Canada seems to go in the same direction as Dunkin Donuts did…
A number of Tim Hortons franchisees created a group to represents stores owners to push back against the parent company’s and his management. The group alleges that Tim Hortons brand is being destroyed!
See story The Globe and Mail