The future of newspapers…

April 22, 2013

by Bernard Bujold ( – 
Some of the newspapers amongst the most historic and prestigious in United States are currently for sale. There is in particular a group of eight newspapers including The Chicago Tribune and The Los Angeles Times and the value would approach U.S. $ 623 million. 
The price is relatively affordable considering the U.S. $ 5 billion that Rupert Murdoch paid for The Wall Street Journal in 2007. However, one may wonder about the future of newspapers and the value of investments in this sector. 
In Quebec, the group La Presse has launched LA PRESSE+. The cost of this project would be around  $ 40 million. The public reaction to LA PRESSE+ is rather cold as many said that they are missing the old web formula but it would not be until a couple months from now that we will be able to determine if the experiment is successful or not. The new format LAPRESSE+ give great importance to advertising specifically adapted for iPad. 
One thing is sure: the newspapers industry is in total upheaval and the people in charge are searching a new mission for the newspaper industry. 
Stay tuned! 
Photo 1: The Chicaco Tribune;
Photo 2: The Los Angeles Times;
Photo 3: La Presse;
Photo 4 and 5: Printing paper journals;
See story The New York Times ; 
See analysis LAPRESSE+ by Radio-Canada (See episode April 22 Michel C Auger) ;



April 20, 2013

Allen Neuharth died Friday, April 19, 2013 at the age of 89 years old. 
He founded the newspaper USA Today in 1982. He then invented a new dynamic presentation of the paper and his creations have been subsequently used for the design of several news sites on Internet, as well as the presentation of other newspapers around the world. 
News briefs, color photos and graphic layout approaching the TV picture are the specifics of his vision of a modern newspaper.
Photo 1: Allen Neuharth;
See website USA Today ;

The project LA PRESSE

April 19, 2013

By Bernard Bujold ( –
The new project LA PRESSE exceeds journalism. 
I approached unsuccessfully in 2005-2006 the direction of La Presse in offering my own media project on Internet but at the time only LE DEVOIR was convinced about the web future. Videotron then dominated the Internet in Quebec but his Journal de Montreal did not even have a website… 
Things have moved very quickly since, and if several projects have been launched, many others were also closed! 
In 2006 I had also made approaches with News Corp. They had not accepted my project, but one year later, they launched their own initiative and with great publicity: The Daily… closed today because unprofitable. The Daily was a large copy cat of my small project
In the case of La Presse, their project is different from the Daily and I would predict that their target is to reduce the newspaper and media content and turn themself into a giant advertising agency. A kind of hub airport of advertising with the name La Presse at the top. 
The key to success in the field of communications is money and the newspaper La Presse is basically in a dying industry. Advertising is more promising… and certainly more profitable. The building of the St-Jacques was taken over by Power Corp recently and La Presse will probably move soon in a commercial rented space. 
Conclusion: the portrait of the Quebec media is in transformation, but the media is not in growth mode. The advertising sector however is in growth mode. 
The project La Presse therefore has a good chance to succeed and be profitable! 
To be continued.
Photo 1: Logo and iPad The Daily;
See website LA PRESSE ; 


April 18, 2013

By Bernard Bujold ( –
LA PRESSE launched yesterday evening, Wednesday- April 18, at Montreal her new Internet format. A bold challenge, but that is likely to succeed because it is obvious that the paper format is dying. Discovery at the launch: La Presse is definitely behind Justin Trudeau while Le Journal de Montreal is obviously with Pauline Marois … (Appointment of Pierre Karl Peladeau at Hydro Quebec). The launch party of La Presse had for a moment the look of a liberal political convention with Justin behind the scenes on the big screen… 
What do I think of the new format? 
LA PRESSE is in front of the parade for sure, and even if the system needs polishing, it represents the direction to be taken by all media, newspapers as well as radio and television on the Internet. The big losers who will have to adjust more quickly are LE DEVOIR and LE JOURNAL MONTREAL, even THE GLOBE AND MAIL, because the pay wall has no longer a place on the Internet. The new edition of La Presse is available on iPad only at the moment. 
To be continued… 
Photo 1.2: Launch Party PRESS;
Photo 3: Editor Guy Crevier;
See new website LA PRESSE;
See story The Globe and Mail ;

Die Happy…

April 17, 2013

By Bernard Bujold ( – 
Is it possible to die happy and be satisfied with his life? 
I often asked myself this question in recent years while several people among my acquaintances and friends faced their death. Precious friends in some cases; in others, simple acquaintance or ex-colleagues; and in some cases, enemies and professional rivals. 
The death of Pier Béland and the events of Boston bring me another opportunity to think about death. The case of the artist Pier Béland is particularly interesting. This is a singer who has fought ridicule from other artists a good part of her life and at the time of her death, she was admired and mourned by many even by those who did not care before… For her part, Pier Béland have forgiven and said to be happy! 
Following my inquiry, I conclude, however, that one cannot “die happy” because death is no more or less than the end of consciousness, so there is no more perception of happiness or unhappiness. Happiness as unhappiness are concepts belonging to life and not death. 
However, some elements could make a “happy” death and it is in the way to get there. A quick death without pain and agony, is happier than the opposite. One of the misfortunes of death is in the period preceding it. Whether we suffer physically in our body, or morally to leave our friends and property. Few people want to die and to know out the date, medically, can be disturbing, even more disturbing than the death itself. Knowing the time of our death and undergoing physical agony because of the disease is similar to a shipwreck at sea with all the meaning… 
The best death obviously is not announced. Sudden death is like turning off the light in a room (turning off life). 
Pier Béland has had a half happy death because her agony has been short. 
Does one have to forgive and ask for forgiveness for our lives before dying? 
Personally, I do not believe in forgiveness. I think rather to oblivion. So you can forget about the existence of a person and his actions. A friend of mine, now deceased, often said: “I do not have any enemy living on earth. I have them all removed by simply forgetting their existence completely out of my mind … “Ben Weider (1922-2008) My friend Ben also added that he forgot but he was not naive and if he forgot the person, he did not forget the actions so as those not to be repeated again. I always applied his philosophy in my personal life and I recommend it! 
Is there a life after death? I do not think so! But according to me, the memory and energy of a person continue to exist after his death. The memory is almost eternal! And like in the movies or theater, we will be best remembered for the conclusion. In this sense, our last achievements will be those who will become eternal in the universal memory. 
In conclusion, as you cannot really decide to die happy because we do not decide how we die, the only other option is to try to live happy, to forget the existence of those we make us unhappy and create a memory of our person that we want to be eternal beyond our death. 
In my case, I try to live by this philosophy and the day I die (distant in time I hope) I want people to remember me according to this sentence: “He was true to himself and his beliefs, and to the end, he lived happy!” 
Photo 1.2: Photo Editing;
Photo 3: Pier Béland;
See story Pier Béland;

Justin Trudeau – Prime Minister of Canada…

April 14, 2013

by Bernard Bujold ( –
The Prince is back! Justin Trudeau won easily (80% of all points) Sunday, April 14, 2013 the election to the leadership of the Liberal Party of Canada. Now comes another challenge to win an election and become Canadian Prime Minister of the country in October 2015, but the popularity of Justin Trudeau is no doubt. 
Recent polls favor Justin in a general election and even a former Canadian Prime Minister, once against the Liberal Party, Brian Mulroney from Conservative Party supports and warns that one should not underestimate the young Justin Trudeau who, according to him, is a very talented man who will go far. 
Personally, I have met as a journalist Justin’s father, Pierre Elliot Trudeau, repeatedly. Each time I was impressed by the intelligence of the character but also by the force of his gaze. 
I also met the son Justin, two or three occasions, including at the time of his nomination as a candidate in Papineau (26 April 2007). I went out of curiosity to photograph the young politician and I find in him an ardor and a magnetism that can not be invented. One must possess it within himself and Justin has this gift talent, as had his father before him. 
In 2007, at the time of the appointment of Justin in Papineau, then I had predicted he would go far in politics. Today in April 2013, I would say that my prediction holds, and as a politician he is ahead than the schedule I had predicted. 
Does Justin will reverse the current Prime Minister Stephen Harper? Difficult to answer definitively as the champion may disappoint the expectations and the current holder of the title is far from weak. Stephen Harper is a great politician and he knows all the tricks of his trade. But some clues Justin favor and in particular the age of the opponents. Stephen Harper is mandatory in output mode a few years time it will just give Justin time to make his place across Canada as potential Prime Minister. Stephen Harper is 54 years old (30 April 2013) and is leader of the Conservative Party since March 2004 and prime minister since January 2006. Justin Trudeau is 41 years old. This approach’s the age of Brian Mulroney in 1984 (45 years) and Stephen Harper in 2006 (45 years). 
One thing is certain, Justin Trudeau has the quality of stars. Seduction cannot not be explained, it is a fact. It’s like the talent of an athlete, a musician or a singer. The talent can not be explained, it has to be there. We’ll see later, but one must admit that Justin Trudeau is a superior being. 
According to me, his entry into politics is refreshing and makes me happy especially in this era of corruption and lack of vision on the part of our leaders whether in business or in politics. 
Hope I’m not disappointed… 
Stay tuned!
Photo 1.3,4: Justin Trudeau (2013);
Photo 2: Note personnelle signée par Justin Trudeau ;
Photo 5: Pierre Elliott Trudeau and Justin (Picture November 1998 – The Gazette) ;
Photo 6: Justin Trudeau, his mother and his wife (Picture April 2007 – Bernard Bujold) ;
See photo report Justin Trudeau (April 2007) 
See photo report Pierre Elliott Trudeau (1976) :

Nicolas Sarkozy will visit Montréal…

April 11, 2013

By Bernard Bujold (
As I wrote last February (a scoop that I had learned from a friend in France…): Nicolas Sarkozy will visit Montreal in April. Former French President adopts the way of Clinton and he went into the conferences. It will include a visit to Montreal on April 25, 2013. 
The conference will be presented by the Chamber of Commerce of Montreal Metropolitan at the convention center. 
One could say that: “Sarko is back in business … ” 
Stay tuned! 
Picture 1,2,3 and 4: Nicolas Sarlozy;
See site facebook Nicolas Sarkozy;
Voir site Chambre de commerce Montréal ;